If this approach is chosen for an advertising campaign, a sound
marketing strategy is a critical success factor. Some of things to be considered include the purpose behind using
articles in marketing the business, identifying the author to write the articles, creating an effective resource box to distribute
the information and determining the location for the articles once written.
Article marketing generally has a single
main objective: to bring in traffic to a designated website. You should write a variety of high quality articles to achieve
this goal. Your traffic will not improve from a few, one or two, simple articles. Instead, you will need to put in a lot of
effort in writing, or commissioning, a constant series of articles.
Provided you have the time and inclination, training
to write articles can add an important skill. Contrary to popular belief, one can become skilled at writing articles through
training unlike the need to have real talent needed to write a best-seller. It is critical to select a subject that you understand
and that is related to your business.
By writing an engaging, intelligent and brief article you can prove yourself
to be a top member of your profession. Skip the obvious advertising of your product, as it
can be a real
deterrent to readers, and instead just present pertinent facts on a
should be able to write the articles yourself or you need to hire a freelance writer to do the job. But before giving him
any details make sure that he is proficient in article writing and will give you his original work.
In your marketing
strategy development, the final step is to decide where your articles should be published. You can target your ideal demographic
by using blogs, websites and social networks which are related to your product or service.
Marketing articles can be
an excellent method because a good article could be copied many times on the Internet and each time
it is copied the number of links to your site increases.