Even if you are late to the game, article marketing can work for
you. For those who haven't started, I suggest you jump in. Article marketing is still one of the best ways to promote
your website. No one needs to be concerned that many are using article marketing as a way to promote their website or blog.
In fact, article marketing works regardless of who uses it or how many people author new content.
The reason that article
marketing is effective is because you provide search engines and websites with quality content that references your website.
In essence, you are producing keyword focused content that can drive browsers to your site or blog. If the article is created
properly, you include links back to your website which serve as a powerful way to boost search engine rankings.
you post your article on article directory websites, your content receives additional exposure and is added to related content.
As your article ages you benefit from the Google page rank assigned to your article. If you included article back to your
website, the value is passed back to your website.
One error I see made all too often is when individuals, new to article
marketing, is that they forget to include a link back to their website or simply link in the wrong way. The proper way to
develop in bound links is with keyword rich link text. What this means is that your link is displayed with your keyword not
the traditional http.
If you are unaware of how to produce such a link, do a Google search on create html links. You
will find dozens of websites that give you the html code you need to create links in the proper way. If you do not embed your
keyword in your link text, you are wasting your precious time and effort in article marketing.
After writing your articles
and including links using the proper format, the next step is to distribute them on sites that have a high Google PR and are
popular for article aggregation and or distribution. I used to believe that the benefit of these article distribution sites
were that they served as a resource for webmasters seeking content. The truth however is that it is the sites Google PR itself
that provides the value.
Many of these online article sites do not distribute content at all. In fact, the percentage
of individuals copying content and pasting it on their site correctly is fairly limited. That said, if you focus on the top
sites you derive most of your value from getting your articles posted on their website.
Create your articles and design
them properly. Include links to your website in the author box. You can also try including links in the flow of text but this
is sometimes not allowed by article websites. Keep in mind that your links should use keywords in the anchor text. Before
you submit your articles, test all of your links to make sure they work properly. Then, you are off and running.
About the Author: For additional
article marketing advice, visit the Internet marketing forum. There you will find adviceful online marketing advice as well as resources on SEO training and much more.