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Search Engine Optimization and Article Marketing Tips
by Dustin Fennell

There are two ways to get traffic to your website: search engine optimization and search engine marketing. Search Engine Optimization is the process of getting a large amount of targeted traffic to a website through natural "search engine results". SEO traffic is organic (unpaid traffic) and comes through search engines like Google, Bing, and Yahoo etc. The right article marketing strategy can do wonders to increase your website traffic.

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Turn Words Into Traffic with Article Marketing

You have to pay for the targeted traffic to your blog or website in case of Search Engine Marketing (SEM). As compared to other paid advertising, the free process is natural traffic which comes through search engine, which is quite popular and the only investments needed here are your effort and time. Article marketing is said to be one of the most effective and the best way to increase the flow of organic traffic to your blog or website.

Popular article marketing directories have a dominant presence in search engine; they are regularly indexed and they have a high Page Rank. Here is how an article marketing strategy can positively benefit your business:

1. Huge Traffic Generator: Article marketing is nothing but writing articles related to your business or passion. Since article directories are frequently indexed by Google, whenever you write an article tactfully, with relevant keywords beautifully embedded within the article, it can attract search engine traffic. So when a user keys in a phrase or set of keywords related to your article, the article directory in which you posted your article, pops up in the first few results of the search engine. At the end of the article, in the resource box of the given article directory, you have to put a link to your blog or website. So you can imagine the staggering amount of traffic that can come to your website through the search engine results as well as through direct traffic from these popular article directories.

2. Earn Online Reputation: If you are looking to distribute your articles through social bookmaking websites, you are on a right track, as this move can increase the flow of traffic of your website. Thus, an article marketing strategy can boost your visibility as an expert writer at search engines through your huge number of written articles at highly indexed article directory.

3. High Page Rank: Article marketing gives you back links to your website or blog, which is one of the crucial elements to your SEO success. At the end of the article in the article directory, there is a link back to your website. Backlinks from authoritative sites that have high Page Rank, like leading article directories can be instrumental in increasing the page rank of your website too. So if you submit your article to more than four article directories, you increase the number of backlinks to your blog or website which means getting a higher Page Rank for your site as well. This is one crucial article marketing strategy, that your website or blog needs to boost its search engine rankings.

Article Marketing, without any doubt, is a very important SEO strategy with numerous benefits. You get a huge volume of targeted traffic to your website, your website's ranking in various search engines increases and you get valuable backlinks which results in high Page Rank for your website. Further, this online article marketing strategy can propel you to fame as an authoritative entity online.

About the Author:  To get cutting edge website marketing strategy tips and tricks check out Article Shotgun the webs most complete guide to getting more targeted website traffic through proven article marketing strategy..
 
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