You have to pay for the targeted traffic to your blog or website in
case of Search Engine Marketing (SEM). As compared to other paid advertising, the free process is natural traffic
which comes through search engine, which is quite popular and the only investments needed here are your effort and time. Article
marketing is said to be one of the most effective and the best way to increase the flow of organic traffic to your blog or
Popular article marketing directories have a dominant presence in search engine; they are regularly indexed
and they have a high Page Rank. Here is how an article marketing strategy can positively benefit your business:
Huge Traffic Generator: Article marketing is nothing but writing articles related to your business or passion. Since
article directories are frequently indexed by Google, whenever you write an article tactfully, with relevant keywords beautifully
embedded within the article, it can attract search engine traffic. So when a user keys in a phrase or set of keywords related
to your article, the article directory in which you posted your article, pops up in the first few results of the search engine.
At the end of the article, in the resource box of the given article directory, you have to put a link to your blog or website.
So you can imagine the staggering amount of traffic that can come to your website through the search engine results as well
as through direct traffic from these popular article directories.
2. Earn Online Reputation: If you
are looking to distribute your articles through social bookmaking websites, you are on a right track, as this move can increase
the flow of traffic of your website. Thus, an article marketing strategy can boost your visibility as an expert writer at
search engines through your huge number of written articles at highly indexed article directory.
3. High Page
Rank: Article marketing gives you back links to your website or blog, which is one of the
crucial elements to your SEO success. At the end of the article in the article directory, there is a link
back to your website. Backlinks from authoritative sites that have high Page Rank, like leading article directories
can be instrumental in increasing the page rank of your website too. So if you submit your article to more
than four article directories, you increase the number of backlinks to your blog or website which means getting a higher Page
Rank for your site as well. This is one crucial article marketing strategy, that your website or blog needs to boost its search
Article Marketing, without any doubt, is a very important SEO strategy with numerous benefits.
You get a huge volume of targeted traffic to your website, your website's ranking in various search engines increases and
you get valuable backlinks which results in high Page Rank for your website. Further, this online article marketing strategy
can propel you to fame as an authoritative entity online.