4. Neatly write or print the addresses on your envelopes.
5. If you don't have time to use
method three or four, then pay someone to address
the envelopes for you. Pay them for each envelope they address; do not
by the hour.
6. If you must use labels, then
use colored labels.
7. If colored labels are too expensive,
you can color white labels with a marking pen. Fluorescent marking pens are especially good for this purpose. You can find
these in office supply stores, discount variety stores, discount pharmacies, etc.
8. Use colored envelopes.
The Post Office will not appreciate your colored labels and envelopes. These items create problems for their optical scanning
9. Use first class postage and print
FIRST CLASS in several places on the envelope. An inexpensive rubber stamp, with red ink, makes an "official" looking impression.
10. Do not rubber stamp the return
address on your envelopes. This looks extremely unprofessional.
11. Avoid using labels for the return
address - this also looks unprofessional.
12. Pay a print shop to print your
return address on your outgoing envelopes. This isn't expensive, and it creates a more professional image.
13. Use a colored typewriter ribbon
to address envelopes.
14. Use a colored pen to address
envelopes. For example, I like red ink.
15. Address your envelopes on the
16. Print or rubber stamp a short
message on your envelopes. This is a very effective with material that is mailed to persons who inquire in response to magazine
ads. For example, we advertise a Free Mailing List Dealership. When we receive inquiries about our dealership, we rubber stamp
this message on all outgoing envelopes - "You requested this FREE Dealership".
17. Commemorative stamps are more
attractive than standard issue stamps, and they are the same price. Use them. That's an easy way to get your envelopes opened.
18. Use marking pens to draw designs
on your envelopes. even a series of straight lines, in a variety of colors, will draw attention.
19. You can buy paste-on dots, stars,
smiley faces, and so forth, from an office supply store. Place these on your envelopes.
20. Instead of buying one first
class stamp, buy several stamps in smaller denominations that add up to the same price. This catches attention because it
looks more expensive.
21. Large mail order companies occasionally
place some type of solid object inside their envelopes. For example, specialty advertising companies use inexpensive pencils,
pens, plastic pocket calendars, etc. You can also use this idea. For best results, try to tie the object in to your offer.
22. Tape a penny to your sales letter.
Then, in the sales letter, offer to give your prospective customer a discount - perhaps $5 or $10 - in exchange for the penny.
23. Use envelopes with windows.
24. With window envelopes, the recipient's
address must be inside the envelope and placed so it shows through the window. Take advantage of this. Place the address on
some type of Cash Coupon that looks like a check.
25. Use large envelopes, such as
6 1/2 by 9 1/2 inches, or even 9 by 12 inches. This is expensive, but the envelope will be opened.
26. "The more you tell, the more
you sell." Use a large envelope and include plenty of sales material. This is very effective with higher price offers.
A few of these methods are a little eccentric, and a few are more expensive
than normal methods, but they will all help to get your envelopes opened and increase your sales.
We promised you twenty-one methods, and we have actually given you twenty
six! That's because we believe in giving our customers more than their money's worth. We recommend that you try this with
your own business - you'll find that it pays big dividends....