Getting More Traffic By Using Online Video
Publishing videos online has taken the internet by storm, it seems everyone has videos they want to share online, perhaps you
have seen videos online, where at the end of the video you see a url pop up and they ask you to check out there website, using
video for internet marketing is a great way to get new customers to your website.
You can find any type of
information you are looking for online, and if you don't find it fast you quickly go on to the next page. When people use
the search engines to find something, they will find thousands, even millions of search results; if they click on your link
and go to your website, they will only spend a short time and decide if your website has what they are looking for, and they
may take a few more seconds to look at your offer, then off they go to the next search result.
This is your only chance
to get the attention of your potential customer, so you need to deliver a targeted message, fast by offering a fast, highly
visual way to get their further attention and engage their interest.
You may be asking yourself, if I put up a video
on my site about my product or even have a lot of different videos on your web
pages that your sales will jump overnight? If this is your way of marketing with video on the web and
hoping to get high conversion rate of traffic-to-sales, you will lean more towards getting disappointed than getting good
If you want to use video to market your products you need to know that there are a few rules to follow if you
want to succeed in using video for your marketing efforts:
1. Publish Your Video Everywhere
using a video as a effective marketing technique, it must be able to see by as many web users as possible.
Keeping this in mind, just publishing your video on your own site is not enough. Let your video content
be free and distributed to the majors video sharing websites such as YouTube and Google video so that not only others can
watch and talk about it, but they can easily download it, redistribute it, if not even publish it directly on their own sites.
2. Make The Video File Small
Most people will only wait about 7 second for a website to load
before clicking away to another site. If you page and video take more than 7 seconds to load, there
is a good chance that your potential visitor will click away and not come back to your site. Hence,
you need to make sure your video file is small enough, ideally less than 1 megabyte and load almost in real time to keep the
interest of your visitors.
AVI is the most common video format, the file size can easily exist 10 megabytes for a short
2-3 minutes video; hence if you share your video in this format, you most probably will get a lot of visitors clicking away
from your site because of long loading time of your video file. There for you have to convert your video
to a smaller format like SWF.
3. Tell Your Visitors It's A Video
While many people will already
know that the black box on your site is a video box, many people are not as savvy and have no idea what
it is, which also means they won't play it. The best way to let people know it is a video is to simply tell them. Place a
text box above the video and ask people to watch your short video below to get more information on your product.
your potential customers know that it is a short video. No one wants to sit through a 30 minute presentation on the history
of your company; Concentrate you video on your products or services and get your message across in a few minutes, shorter
Using the tips above will give you a great advantage above your customers, again don't just put up any old
video, make sure the video is targeted to your website and website visitors, this will make your videos much more effective.