Does an Exclusive Lead mean that you are truly the only person
receiving that lead?
The hopeful answer is: Sometimes!
The reality is: Probably Not.
Let’s take a look at the many definitions or common categories
that an Exclusive Lead can fall into:
Often times ‘Exclusive’ means that you are only person
in your particular company to receive that lead, but you still share the lead with several other people from competing companies.
Other times ‘Exclusive’ means that your leads are exclusive
for a short amount of time such as 3-7 days. After this timeframe, the Leads are sold several more times, often averaging
Is it wrong for companies to do this? Absolutely not! Unless of course
you are willing to spend 3 or 4 times the cost of the lead to truly get the exclusive rights to it. By selling a lead multiple
times, it is the most cost effective way for a lead company to be able to get fresh leads into your hands at a price you can
afford. It is only wrong if a lead company does not properly represent what you are purchasing.
Another variable you should keep in mind is that often, when people
are looking for an income opportunity online, your prospect may not have just responded to one advertisement or filled out
one form requesting information about a home business.
Many times people fill out multiple forms so they can compare different
opportunities. You might have 3 different people thinking they have just purchased an ‘exclusive’ lead only to
find out later that the same person filled out 3 separate forms which went to 3 different people.
Did you compare different opportunities before you decided your current
company was the right fit for you?
Just because you are not the only person contacting a lead, does not
mean you will not have success. What it really boils down to is sorting through your lead list looking for the right people
for your opportunity.
Not every opportunity if right for everyone. You might have just the
opportunity they are looking for and you only spent .20 cents on the same lead that cost someone else who called them a week
before you $4.00 or more.