It is a well known and widely accepted fact, that ebooks --
FREE ebooks -- are one of the best weapons in a viral marketing campaign arsenal.
Here are four good reasons why this is true today and will continue
to be true for the foreseeable future:
1.) Ebooks are cheap to
produce and don’t take long to set up. If you have articles that you have already written about the subject you are
promoting, you can simply combine these articles into an ebook.
If, on the other hand, writing isn’t your forte, you can use
rebrandable ebooks that have been produced by others. Just use your favorite search engine and do a web search for “rebrandable
ebooks” -- you will have many to choose from. The problem with rebrandable ebooks is, in my opinion, you cannot
edit them in any other way than to change certain affiliate links within them to your own. However, the author may also include
other advertising in them to his own sites and products that does not get changed to credit you as an affiliate. You are not
authorized to remove their advertising and replace it with your own for your own sites or related products.
An alternative is to hire an actual ghostwriter to create your content.
Even easier and less expensive, you can purchase private
label content to edit and adapt into an ebook of your own along with the rights to claim authorship of the
content. Another option is to use content that is in the public domain.
One way to distribute these ebooks to visitors to your website is
to give them as a free gift for subscribing to your newsletter. If your ebook contains material that people will want to share
with their friends and family, they will pass it along to them. As they pass it along to others, you can drive traffice
to your own web sites or blogs and make money selling your own products or from your links to affiliate products
that you promote.
2.) Ebooks are capable
of reaching a large audience. The only limiting factor is the enthusiasm or the participants. Therefore, it is absolutely
vital that your ebook contain something that people will want to share, like timely information or even humor.
Remember that people like to know something that the rest of the world
needs to know. They will pass along something that makes them look like they are in-the-know.
3.) Ebooks are a way to
sell products other than the one you originally targeted. For example; if you are selling garden products, your customers
could also be interesting in ebooks about lawns, trees, landscaping, etc.
4.) Ebooks are effective
in building your reputation. It is an implied recommendation if you give a quality ebook and users willingly pass them
on to others.