Home Based Business - Let Ebooks Do Your Marketing
by Brian Lett
Many people do not think of utilizing eBooks to market their
home based business. Much of the time, people simply seen an eBook as something which is bought and
sold. However, if you look at the nature of the Internet, you will see way eBooks are such a valuable marketing
tool. For instance, when you need specific information on a particular topic, where do you find yourself going? You go to
the Internet. Often times, the document which provides the answer to your query is an eBook (ie. electronic
For those of you to whom it is still not clear what an eBook is, I will explain in further
detail. As indicated above, an eBook is simply a book, but in an electronic format. Usually when you
come across an eBook, it is in a pdf (ie. portable document format). Nonetheless, you can often find
eBooks in both text and word processor formats. Additionally, some eBooks are created with unique software, specific to that
Just like any paper book, eBooks are composed of written subject matter in a convenient
bundle. Both contain the same information, but this information is transferred to the reader by using different methods. However,
eBooks have some advantages which traditional books simply do not offer. For instance, the contents of eBooks can be protected
from unauthorized copying, or sharing with third parties.
While I have noticed that many well known publishing companies
are now creating electronic, as well as traditional books, many eBooks are now created by a home based business, or small
organizations. This is a good thing since the readers of eBooks are just as varied as those who create them.
share similar qualities with traditional books. Their main purpose is to educate, amuse, and advertise. However, eBooks have
a few added benefits. For instance, they cost far less to create than a traditional book. Furthermore, they can take an idea,
and package it into a finished product extremely quickly. Best of all, anyone from anywhere in the world can receive an eBook within a fraction of a second, all within any room of their house. Both the low cost and the easy distribution
make updating eBooks more efficient and far more economical than physical books.
Now here is where you, the home based
business owner come in. You have a couple of uses for eBooks. First, you can create an eBook and sell
it on the open market. Many home business owners have had massive success doing this. However, where I think you will have
the biggest benefit, is if you give your eBook away. This is a marketing tactic
which has proven to be extremely successful and has become one of the leading viral marketing
Moreover, by creating a stellar eBook on a niche topic, the home based business owner
has allowed themselves to be dubbed an expert in their field, while establishing credibility within the market. This status
will always lead to a good portion of your readers either visiting your website, or subscribing to your newsletter to learn
more on the topic. Such an eBook marketing approach is what is known as a "soft
sell". Essentially, you are not trying to sell a product or service to the reader right off of the bat. Rather, you are attempting
to lead them to your website, or have them sign up for your newsletter so that you can present them with a product or service
thereafter. Contrarily, there is the "hard sell" approach. Under this approach, the author attempts to sell their product
or service to the reader within the actual eBook. The truth is that the approach which you take is not
the essential matter. Rather, it is the quality of your eBook which is most important. If you produce
an outstanding eBook with highly valuable information, this eBook will become
a source within your niche. As such, it will be widely broadcast to others who are looking for the same information, continually
bringing you sales.
Nonetheless, you should always consider eBooks as a cost effective method of marketing
your home based business. Their reach can go beyond what you ever envisioned within your marketing plan.