Ebooks are the future and the future is now. The printed word
on paper and bound into books used to be the only way information was given and received.
They were great, you could take them with you and put them on shelves
and they do still exist and will continue to for the foreseeable future but
the time of the ebook has arrived.
The marketing ebook is a slightly different animal
from just an ebook. Marketing ebooks contain text, images, links to web pages, and navigation controls.
The marketing ebook has become a very important part of marketing
on the Internet.
With a marketing ebook you can present your story in an effective
way and include links to your web sales pages. Your ebook can become your best salesman.
First, your ebook needs to be interesting and informative. It always
has links back to your web site and to your sales page.
Next, be sure that you have a prominent section telling readers that
they are free to give your ebook away. Let them know that they can post it on their site
as a free download, that they can use it as a bonus, and that they can bundle it with other products.
This is the way to create viral marketing for your products or services. (Remember those links back to your site contained in the ebook?)
Last but certainly not least, before you send your ebook out to the
world, double check spelling and grammar and be sure that you have tested every link to
verify that it goes where it is supposed to go. Obvious errors will reflect badly on you and will not be of much value to
you, it could even by damaging.
Post your ebook to some of the ebook directories.
Many let you post it for free, or will let you post a link on their site to your ebook.